Staying ahead of your competition means using every available resource. That includes using SEO to your company’s advantage. If you don’t have a clue how to make this happen, hiring SEO services in Fort Lauderdale is a good first step. Here’s how to decide which one hits the mark:
Ask for a List of Provided Services
While they will typically have this information on their sites, asking for a list never hurts. It might provide you with additional information you need. However, if the firm can’t provide you with one, that might be a sign that they’re a bad bet.
Figure Out the Content Optimization Plan
How will they optimize the content on your pages? Will they revise the content or work with the ones you already have, adding in a few sections here and there? Will they create new pages or just revise existing ones? This way, you’ll know the extent of the work they’ll render.
Ask about Google Updates
A company offering SEO services in Fort Lauderdale should have more than enough experience dealing with Google’s algorithm changes. If the company can’t provide you with a satisfactory explanation of what those updates were—Google Penguin or Hummingbird, to name a few—they might not be the best team or company to hire, suggests Moz.
Meet Up with Them
While qualifications and credentials are great, it’s also crucial to find a team that’s a culture fit with your own. If you both have the same work ethic and principles—to deliver the best possible service to customers—if you’re aligned on several customer service issues, then that’s going to make it easier to work with them. If you’re looking to hire SEO experts, these are the people you should get on board your team.