What would having the distinction of ‘bestselling author’ do to your profile in your industry? Most would agree that it can help you illustrate your authority in your industry, that it gives you a certain ‘expert’ status. It could help you be seen as an industry celebrity, which could open many doors to new opportunities.
People who read your book could seek you or your product / service out. And people who are considering doing business with you can see that you are an industry expert because your published book will come up as proof of your expertise in online searches.
Book signings can give you more networking opportunities and your bestselling book could be a great gift to clients and potential clients, too.
What Should Your Book be About?
There are many ways to illustrate your expertise and your ‘celebrity expert’ status through storytelling. And storytelling can be, what we like to call, ‘story-selling’, which lets you connect with others through the telling of your story and this can result in driving sales for your business brand out of the connection you’ve made with your reader.
Ideas:
- Your journey to success in your industry
- A How-To guide for success in your industry
- How overcoming specific obstacles helped you get to the success level you are currently at.
Your book could become an industry training manual. Or, it could be what helps struggling entrepreneurs break through from having a dream to realizing their own way to success. It could even be made into a film that helps you gain even more traction and recognition.
Beyond writing a book, the right marketing approach is essential. There are thousands of books published in various business categories on a daily basis. The right marketing and branding approach is what will set you apart in a crowd so that your book sells and so that you’ll get positive and glowing reviews and mentions that can make it worthwhile.
Once your book is out there, it can be an excellent catalyst to drive new business your way. Are you ready to get started?
Get Help Getting Published
You might not think you’re a writer, by nature. And even if you are an excellent written communicator, that doesn’t mean your book will sell on its own. There is help with everything from outlining what the book should be about, putting it together, and creating an eye-catching cover as well as developing a marketing and book launch plan to get that book to the top of the list in its category. Celebrity Branding Agency can help.
