As an entrepreneur or a small business owner you understand how important it is to use creativity, innovation and even imagination to identify new products, new markets and new solutions to the needs of the consumer.
Attending a small business convention provides very fertile ground for discovering new needs in the market. This includes looking for niche products and concepts to develop and even in identify where current gaps, deficits and missed opportunities are within your geographic location or in the larger market.
Discussions with Intent
One of the most important features provided at the Small Business Expo event is the opportunity to have specific discussion with your target audience group. You can do this in a variety of different ways at the event.
If you are a B2B company or if your products or services are used by both businesses and end consumers, having the opportunity to get into meaningful conversations about the challenges they face is an important component of any small business convention.
This discussion can occur at your booth, at the networking opportunities provided during the conference, or even at the social events which are much more informal in nature.
Identifying New Target Markets
From the discussion you have about the challenges the businesses are facing, or where there are gaps in what is offered and what the customer actually needs in a product or service, new target markets and ideas begin to emerge. Your product may have initially been intended only for a specific industry or practice, but after talking to different business owners you may quickly note they are experiencing the same challenges.
With this information you can then look at addressing these gaps in different industries with your current products and services. For entrepreneurs this may also be an ideal springboard for creating entirely new products specifically targeted at those new markets.
Keep on top of Trends
Let’s face it, trends are everywhere. By attending the feature presentations and workshops offered at our small business convention venues you will learn about current market trends, business management and advertising trends as well as relevant changes in different aspects of business and business management. Not only will this help you in guiding your business forward, but it is also a great opportunity to get a jump on your competition.
If you find value in our slogan of “Thank you for choosing small business” then we know you will find value in our conventions. To reserve a booth or to register to attend all you need to do is visit us online, we would be happy to help ensure you are part of our next event. We would also love to hear from you about your experiences in growing your business through a small business event.
